As Saudi Arabia opens up to the world, becoming established at the heart of the Arabic and Islamic world, it will demonstrate its role as a global investment powerhouse. With continued investment in sport, the Kingdom can unite expert stakeholders from across the country to enhance its position on the world stage.
Sport provides the most comprehensive opportunity to showcase Saudi Arabia’s national endeavour and diversify the lifestyle of its people.
The Golf Saudi stable has recently welcomed 10 new players across the Ladies European Tour, Ladies PGA Tour, DP World Tour and PGA Tour. Growing the game in Saudi Arabia is the main focus, and global superstars can help provide the best possible role models.