GOALS

STRATEGIC OBJECTIVES

STRATEGIC OBJECTIVES

1

Develop A Golf Ecosystem To Drive Jobs, Create Businesses And Increase Revenue Streams.

2

Build And Develop Facilities To Provide Accessibility To The Saudi Population And Visitors (Enduring Quality Of Life)

3

Provide Access To Golf Via Entertainment Based Entry Level Golf Initiatives.

4

Promote The Game By Creating Interest In Wholly Owned And Private Sector Developments

5

Postion Golf Via Events That Showcase Saudi As An Innovative And Progressive Society

6

Connect Golf Tourism By Driving Interest In New Properties And The Destination As A Whole

7

Deliver Sustainability In Practice (Environmental), In Participation (Economic) And Available To All (Social)

8

Champion Vision 2030 By Enhancing Perception Of The Modern Saudi Lifestyle"

STRATEGIC PILLARS

STRATEGIC PILLARS

ACCESS & INFRASTRUCTURE

ACCESS & INFRASTRUCTURE

The most ambitious modern golf  development program in the world

Golf Saudi is undertaking the most comprehensive development programme the world of golf has ever seen. 
To integrate the sport into modern Saudi culture, access to the game will be made available across the Kingdom. The pillars of Vision 2030 will underpin this development philosophy, providing opportunities for everyone to play golf, while demonstrating the level of investment, diversity and commercial sustainability which will position Saudi as a leader within the sport, with a specific focus on growing it standing within the Arabic and Islamic world."

ACADEMIES

ACADEMIES

Nurture Saudi’s most talented players to international standard via the highest profile academies plan.

Nurturing talent will be a cornerstone of the golf saudi strategy, identifying the best personnel with state-of-the-art facilities, alongside insight from the world’s best coaches and governing groups. The saudi golf federation (SGF) has been central in developing junior players to compete at international amateur events. This will be built upon with a national team structure based around the provision of the world’s best training facilities and industry-leading coaches to establish saudi golfers on the global stage.

MASS PARTICIPATION

MASS PARTICIPATION

Introducing, educating and entertaining via on and off-course programmes to build comprehensive touch points.

Golf Saudi recognises the importance of creating and developing modern touch points; at home, at school and in everyday life, to ensure the fundamentals of the great game are ingrained and opportunities are created away from just on-course activities. Strategic development of urban-based practices that focus on entertainment are under consideration, allowing the general public the opportunity to engage with the game at a purely social level. These consumer touch points will be accessible and build interest and demand for second stage development.

EVENTS

EVENTS

Inspire and entertain local audiences on the power of  the great game, bringing the world’s  best players to Saudi Arabia 

Golf Saudi is working with international partners to create a programme of events – both amateur and professional – that will showcase the progress the Kingdom is making in the sport, while linking to the wider sporting agenda and Vision 2030 philosophy.

As part of this, the Saudi International powered by SoftBank Investment Advisors, the first European Tour event in Saudi Arabia, has twice been staged successfully while the inaugural professional ladies golf event in Saudi Arabia, The Aramco Saudi Ladies International presented by PIF will be staged later in 2020. 

This network of events will engage national and international organisations, including rights holders, brands or government-linked entities, to showcase the progress being made in Saudi Arabia."

TOURISM

TOURISM

Engage, connect and convince golfers from around the world to consider saudi arabia as one of the world’s most intriguing new golf destinations.

As the international tourism proposition evolves in modern saudi arabia, Golf Saudi will generate interest amongst one of the most lucrative travel demographics – golfers.
This will allow the kingdom to tell a wider story about the future of Saudi Arabia, using golf to capture the imagination of travellers around the world and uniting stakeholders to create a sporting and wider tourism offer that people will travel across the world to experience.

SUSTAINABILITY

SUSTAINABILITY

Drive sustainable development of world class golf, enabling an entire golf ecosystem to deliver positive environmental and social impacts.

Regarding on internationally recognized principles of sustainable development, golf saudi aims to ensure that key environmental and social issues lie in strategic and operational decision-making - supporting a viable and advancing economy. Ensure that issues of carrying capacity, site selection, cumulative impact and general scope of golf courses are carefully considered and addressed. Gulf Saudi also helps achieve cost and resource efficiency by investing in smart technologies. Future audit facilities and protection against external dependencies and risks ensure long-term profitability and a positive reputation for the sport. Enabling the golf industry in Saudi Arabia to be recognized globally for its leadership in integrating sustainability into the growth of the sport. Develop innovative methods and techniques to be a pioneer in the growth of golf, which can be replicated in other sectors and areas related to Saudi economic development, landscape renewal and community building.