21 hours ago
Riyadh – Golf Saudi today announced the signing of a strategic sponsorship agreement with SHG Group, a leading investment and entrepreneurship support company, making SHG an official sponsor of the PIF Saudi International powered by SoftBank Investment Advisers, one of the most prestigious golf events on the Asian Tour calendar.</p> <p>This partnership reflects Golf Saudi’s ambitious vision to establish the Kingdom as a global destination for golf and to transform the sport into a sustainable athletic and economic platform in line with Saudi Vision 2030. Since its inception, Golf Saudi has been developing world-class sports infrastructure, launching innovative programs and initiatives aimed at expanding participation, empowering national talent, and attracting major international tournaments.</p> <p>The organization also seeks to leverage golf’s unique ability to act as a bridge for cultural and economic exchange, strengthening Saudi Arabia’s presence on the international sporting stage through innovative strategic partnerships that create new opportunities for investment and innovation in the sports sector.</p> <p>SHG Group is one of the region’s most prominent investment firms and business incubators, renowned for its commitment to entrepreneurship and enabling emerging business leaders to reach new heights of success.</p> <p>Through its strategic investments, the group stimulates economic growth and supports promising sectors—including sports—as part of its ongoing commitment to contributing to the Kingdom’s and the region’s economic and social development.</p> <p>Under the agreement, SHG Group will receive a package of marketing and commercial rights, including prominent visibility for its brand across all championship platforms, as well as opportunities for direct fan engagement through creative on-site activities and events.</p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p>Golf Saudi CEO Noah Alireza emphasized the importance of this partnership, stating:</p> <p>“We are proud to welcome SHG Group as one of our strategic partners. This collaboration represents a strong addition to the 2025 Saudi International presented by the Public Investment Fund, in partnership with SoftBank Investment Advisory. It reflects the private sector’s confidence in the growing sports industry as a whole, and within that ecosystem, golf plays a pivotal role as one of the key drivers advancing investment, innovation, and global recognition for Saudi Arabia’s sporting landscape.”</p> <p>He added:</p> <p>“At Golf Saudi, we view private sector partnerships as a fundamental enabler of growth — allowing us to foster innovation, expand collaboration opportunities, and create sustainable value that supports the Kingdom’s broader economic vision.”</p> <p>He concluded:</p> <p>“We remain committed to delivering world-class tournaments, creating new opportunities for local talent and commercial partners, and driving the ongoing development of the sporting and economic ecosystem in Saudi Arabia and the wider region.”</p> <p> </p> <p>On this occasion, the CEO of SHG Mohammed Algarafi stated: " align="" is="">
He added: “Golf, with its values, prestige, and sustainable vision, aligns with SHG’s philosophy of building strategic partnerships that inspire generations and reinforce the Kingdom’s presence as a global sporting destination for championships and achievements.
The PIF Saudi International powered by SoftBank Investment Advisers, is among the most important events on the Asian Tour, annually attracting elite golfers from around the world to compete on Saudi soil. With a prize fund of US$5million, it is one of the most competitive tournaments in the region.
This year’s edition will be held from 19–22 November at Riyadh Golf Club, one the region’s premier golf venues, featuring a world-class course design and state-of-the-art facilities. The tournament will also feature a variety of off-course entertainment for fans, making it a premier sporting and social occasion that strengthens the Kingdom’s status as a global
sports destination and reinforces its leading role in developing golf both regionally and internationally.
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